Power of The Name

The access and respect given to you with your name


 

I have three related topics; one I’ll cover this week and the others over the next two weeks. The topic for this week is The Power of Your Family Name. If your last name is Rockefeller, Vanderbilt, Ford, or Firestone chances are you’ve had a conversation about the power of your family name. Growing up I always wanted to have an epic family name, as if one day someone would pull up and tell us we were some long lost descendent of some powerful King or something along those lines. But having worked in this industry for a little while now I’ve come to see that you don’t have to have an epic family name, or be of noble descent in order to have power in your family name.

In most circles the name Habbershon is not interesting or meaningful in anyway. But in the family-business coaching world it garners enough respect that I need to tread lightly in those circles. I’ve had multiple encounters with people connecting with me here and there trying to get connected to my father. I have had experiences professionally that I wouldn’t otherwise have if it weren’t for my last name. I’ve also been given respect that I haven’t earned because of my last name.

For those Spiderman fans out there you know that with great power comes great responsibility. At some point in time someone in your family did something to warrant an abundance of respect associated with your family name. In my case, in my professional circle it is my father. I have, and you have an obligation to respect their hard work and act responsibly around that family name. When I started this blog I had two intentions, the first was to offer a different perspective on topics I hear taught regularly. The second reason is this represents an opportunity for me to make a name for myself. However, because I share the same name as my father, I showed him the necessary respect of him and our name and discussed this with him first. I may be (I’m not by the way) infringing upon his name with the topics I choose to write about or the things that I say.

I recently had a friend talk to me about how he wished he had a family connection like mine in his own professional setting. He kept talking about how he would take advantage of that opportunity if it were presented to him. You may recall from the Decision post when I talked around the thought process of taking the easy road and just following in your parent’s footsteps. If you remember what I said, there’s nothing easy about deciding to follow in your family’s footsteps. I said it then, and I’ll repeat it here; I used to think I had to do something on my own, separate from the work my father did. But that idea would mean I’d be passing up a foundation that my father laid through his own hard work. Rather than start totally new making a name for myself, why not build off of the powerful name that has already been created. Understand though that this is not an easy task. You will be weighed, and you will be measured against that name always. Expectations will be heaped upon you. In addition to that, there will be some around you that discount anything you do because “your name is the only reason you’re here.”

To anyone brave enough to walk this road and brave the expectations, to carry the weight of responsibility, and to endure foundationless ridicule I say: “good for you, let’s talk.” For anyone that chose a different path from their parents, and maybe want to blaze their own trail I say: “good for you, we should still talk.” There is an alternative perspective to mine, and it’s the person that decides to not enter the arena of their family name. There will still be times when you cannot escape your name, and that is okay. Don’t always feel like you have to. The one thing I wanted to convey with this post more than anything is that your family name is exciting and unique. Maybe it has a terrible reputation, maybe you are a Rockefeller, and maybe no one knows who you are. No matter what the case learn to be excited for your family history and whatever power comes with that.

 

Practical Summary

  • Your name has power, sometimes more than you may be aware of.
  • Respect the power of your name and act responsibly when using it.
  • It is not easy to follow in the family name, know that you are making a difficult choice for a tough road.

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